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Before making a purchase, the prospect goes through stages that must be phone number list understood in order to provide better experiences. Learn more here. edward eneque edward eneque Founder - CEO The most common mistake of many ecommerce is to think that all their customers or visitors have the immediate purpose of making a purchase. In reality, many are just looking for product information or are simply evaluating various options before thinking about phone number list making a decision. That is why it is so necessary to understand in depth each of the stages that take place before the commercial transaction takes place .

In this way, a personalized experience will be provided, of high value and that generates an impact not only achieving the purchase, but also in customer loyalty. Why is it necessary to know the buyer's journey? The purchase process contemplates all the steps that the potential client follows. However, this is not unique, it can be short or phone number list long phone number list depending on each consumer. And, although the processes are particular, there are some general features that define the behavior of buyers. Buyer Journey The stages of the buyer's journey There are three clear stages in the customer journey: Recognition stage: The buyer begins to experience the symptoms of a problem, which leads to an educational investigation to understand and define their problem.

Consideration stage: the buyer has already defined his problem, which leads him to investigate the available options to solve it. Decision stage: The buyer has phone number list already decided on a strategy, method, or way to approach their problem and is ready to make their decision. How to create the purchase journey? To find out the preferences of buyers, companies can conduct interviews to broaden the picture of them. These are some questions that can be used to phone number list better understand each stage: At the recognition stage: How do buyers describe their goals or challenges? How do they find informative content on their own about those goals or challenges? What are the consequences of buyer inaction?